Assessment of Debates on Media Effects - 2199 Words

Assessment of Debates on Media Effects A long history lies behind question about how communication affects or influences people. Greeks developed sophisticated hypothesis about how to impress listeners through the spoken word and Aristotle was concerned with theorizing the art of speaking. Even nowadays in face-to-face conversations each of us mobilizes theories about how to influence our listeners. For instance, we wish to make others understand how we feel or what we think. Today, mass communication studies have developed as a discipline with a focus on television and newspapers and, to a lesser extent, cinema and radio. Thanks to mass communication technologies a programme can now be viewed†¦show more content†¦In short, if researchers had not showed some of the materials about which they were asking the respondents to comment on, they would not normally have viewed them. Therefore, as Barker and Petley (2001:4) conclude after a research focused on women’s responses to four very different kinds of progr amme, ‘the issue is not whether depictions of violence increase the likelihood of similar violence among potential perpetrators, but the feelings and reactions that it creates among those who are the actual or potential victims of violence’. The important point is not so much violent representations can be the cause of world violence, as what people feel while they are watching some kind of violent depictions. We can also note that the media depictions of ‘violence’ which the ‘effects model’ typically condemns are limited to fictional productions. As Gauntlett (1998:125) says ‘there is no obvious reason why the antisocial activities which are always in the news, and which frequently do not have such apparent consequences for their agents, should not have similar effects’. Most of the studies about media effects almost always separate their discussions of entertainment from news. Turow (1999) believes that people have been taught to expect more fromShow MoreRelatedHealth Assessment Essay1005 Words   |  5 Pagesthe health assessment sector as it pertains to obtaining insurance is what will happen to the ACA; unfortunately, as not even experts know what will happen to the ACA, it is impossible to accurately predict the market growth for health assessments at this time. Overview Hello! Thanks for your question about the probable growth of the US health assessment market. The short version is that after searching extensively through industry reports, government reports, and news from trusted media sources,Read MoreModern Political Campaigns1854 Words   |  7 Pagesknown to not be the only external influence on both public opinion and candidate support during presidential elections in the United States. 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